the making of an iconic logo

Interesting article to read by Sagi Haviv, a partner at Chermayeff & Geismar. Basically a brief explanation as to what makes a good logo with some illustrated examples of some of the work that has been done by the firm. I had the chance to take part in a webinar presented by C&G and although I know the process, it still amazes me to see where our creative process as designers takes us.