What started out as a simple illustration as part of the Donate a Day for Africa initiative that is organized by Canadian Physicians for Aid and Relief has turned into a full blown campaign to support goat farmers in Malawi.
Initially, the goat was added in as a simple visual so that the postcard would not be so text heavy as well as a nice illustration to bring home the importance of these animals to the farmers who depend on them for their livelihood as well as the milk they provide. It took a bit of convincing to “trust the goat” as I kept saying jokingly. From this simple goat, a great many other tools were created to help in raising funds for the initiative.
I eventually created a more elaborate illustration of the goat’s head as well as its body to be featured in various tools as well as its own website notjustagoat.com . CPAR also created a video to help educate about the initiative. You can check it out here.
Knowing that something you design is part of a tool to help out families and people in need is truly a good feeling.
I recently landed a packaging job designing a logo and bottle design for a new drink coming out in The Bahamas. I usually do research before I start my projects and came across this post by Design Swan > 20 Creative and Inspiring Package Design for Drinks
Having done plenty of rebrands on my end – its always interesting to see what a brand has gone through to get to where they are today. Just came across this on DesignBoom’s website. The pattern seems to be that logos go from being intricate and detailed to very simplified and graphic which is, in my opinion, the goal that you need to have when designing a logo. Your clients need to recognize it at one glance. The fewer details/colours will make for fast identification and keep your brand fresh and sustainable.
Looks like I have another book to add to my library!
Interesting article to read by Sagi Haviv, a partner at Chermayeff & Geismar. Basically a brief explanation as to what makes a good logo with some illustrated examples of some of the work that has been done by the firm. I had the chance to take part in a webinar presented by C&G and although I know the process, it still amazes me to see where our creative process as designers takes us.